Advertising device



Dec. 17, 1940. E. ELLE ADVERTISING DEVICE Filed April 4, 1939 Patented Dec. 17, 1940 mnsn STATES PATENT OFFICE ADVERTISING DEVICE Eugen Elle, Milan, Italy, assignor of one-half to Carl Lowenstein. Milan, Italy Application April 4, 1939, Serial No. 265,903

3 Claims. (01. 40-142) The invention relates to figurative representawhereas the symbols to be arranged behind it tions, symbols or characters serving advertising must be fastened on the rear adhesive strip. purposes. Such figurative representations, sym- When the word is composed in that manner, thisbols or characters serving advertising purposes rear adhesive strip is then situated between the 5 are produced by means of strips of material made front and rear letter-combinations, in other adhesive on either side, and pictures, letters or words it sticks with its front side to the rear side figures consisting of substances forming comof the foot ledges of the front letters, whereas the paratively thin sheets, such as artificial resin, foot ledges of the rear letters are attached to the plastics of cellulose or cellulose derivatives or back of this aforementioned adhesive strip.

other artificial plastic materials. The invention The front adhesive strip will then stick with consists in the use of such figurative representaits rear side to the foot ledges of the front letters, tions, symbols, letters or figures of substances whereas its front side remains free in order to forming comparatively thin sheets possessing foot be attached to the display window, or to beara ledges that consist of the same material and protective strip, if for instance the rear side of whose lateral extension is larger than that of the the rear adhesive strip is to be attached to the figurative representations, letters or figuresi In object it is intended for. In all these cases the this Way a considerably increased stability is atfoot ledges of at least one row of figurative repretained in comparison with similar known figurasentations, letters, or figures are situated betive representations, letters or figures having nartween both strips that are adhesive on either 20. row feet. side.

In a preferred embodiment of the invention This embodiment of the invention offers aparthe lateral extension of the foot ledges is detertieular advantage i t e foot ledges are shap to mined in such a manner that they project behave such a lateral extension or Width as to form yond the pictures, letters or figures on either side a coherent, continuous strip or ribbon, for inby an amount corresponding to half the usual this way an immediate sticking ether of the space between the individual figurative repretwo adhesive strips is prevented. If the foot sentations, letters or figures. In this manner ledges are constructed narrower so that there reit is achieved that the foot ledges form a conmains a sp e tw n h m. th n the inventinuous cohering strip or ribbon, so that there tion p v the insertion of a separate p is no need f a particular ornamental strip if tive strip of non-adhesive material between the the pictures, letters or figures are fastened to tWO adhesive p the front side of the adhesive strip by the broad In the p y g drawing I ave i t ted foot ledges according to the invention. by y Of eXalmple in If a separate ornamental strip is to be used it Figs. 1 and 2 two difierent kinds of letters with is necessary to employ two adhesive strips, as t ledges ad of Sheet-like material.

one tacky side of the adhesive band is needed Fig. 3 is a front elevation of an ad e s ein order to attach the entire structure to the obvice in accordance with my invention. ject that is to be provided with it, or to the F 4 a cross s n along l n f 3 display window. and

In the case of the advertising arrangement ac- Fig. 5 a cross section of the advertising device cording to the invention it is possible to remove When using letters as S wn in 1- without difficulties the figurative representations, e Signs Shown in F s- 1 a d 2 consist of the letters or figures from the adhesive strip, and to letters i respectively 7 and e f ledges 2 euse them afresh, The broad foot ledges accordspectively 5 connected with and made Of the same ing to the invention will assure the letters to be sheet material as the letters. The letters shown less easily damaged than is the case with the in Fig. 2 have the advantage that their foot ledges known narrow feet. 2 are made in such a way that they are longer In order to attain a particular effect of conthan the width of the letters by an amount cortrast or perspective it is frequently desirable to responding to the space between the letters 1. e.

arrange two equal pictureor letter-combinawhen the letters are placed in their correct positions immediately behind each other the comtion their foot ledges 2 touch each other without binations having colours that differ from one a gap. In accordance with my invention I proand staggered in a certain degree. In such a vide as shown in Fig. 4 at least one adhesive case it is necessary to use two adhesive strips one strip 4 and a first row of letters I with their of which bears the front letter-combination, foot ledges 2 arranged sticking to one face of said strip 4 and a second row of letters I with their foot ledges 2 arranged sticking to the other face of said strip 4; I propose further to arrange each of the letters I of the second roW in front of and slightly out of register with the corresponding letters I of said first row, and to make the letters of similar shape but different appearance. The possibility to stagger or displace against one another respectively the two letter rows of different appearance 1. e; differently colored letters situated one behind the other allows the achieving of particularly attractive combinations representing, by their perspective effect, an excellent eye-catch.

As shown in Fig. 4 this combination may be especially well used for sticking the advertising device proposed by me to a display window 5. For this purpose I provide two strips 3 and 4 being adhesive on both faces and being arranged substantially adjacent to each other and letters I sticking with their foot ledges 2 between the inner faces of the adhesive strips 3 and 4 and a second row of letters I sticking with their foot ledges 2 to the outer face of strip 4 whereby I arrange each of the letters I of the second row in front of and slightly out of register with a corresponding letter I of said first row being of similar shape but of diiferent appearance. The free adhesive face of strip 3 can be fixed to the display window 5 thereby holding the letters I and l adjacent to and substantially in contact with the display window. I want to point out that it is not necessary for the purposes of the present invention to use letters but that also two .sets of other figurative representations, symbols or characters serving advertising purposes may be used in the same manner, if these sets are of equal or similar shape but different appearance. The advertising device shown in Fig. 4 uses .signs as shown in Fig. 2 i. e. the foot ledges 2 of the letters I touch each'other without gap between them.

In the embodiment of the invention shown in Fig. 5 I have used signs as shown in Fig. 1 i. e. consisting of the letters 1 and the foot ledges 6. The arrangement is made substantially in the same manner as shown in Fig. 4. The sole difference is that the foot ledges 6 of the letters of the first row and the foot ledges 6 of the letters of the second row are shorter than the foot ledges 2 and do not entirely fill the space between the letters 1; it must therefore be prevented that the adhesive faces of the strips 3 and 4 stick to each other. For this purpose I provide between the two'strips 3 and 4 the protective non-adhesive strip 8; thus this protective strip 8 can easily be removed from the adhesive faces of the strips 3 and 4. This protective strip 8 consists preferably of Celluloid, Cellophane, gauze or the like.

It is of course possible to provide as an ornamental strip behind the letter row I or before the letter row I a further protective strip not shown in the drawing which may be arranged sticking'to one of the outer faces of the adhesive strips 3 or 4,.

What I claim is:

1. In an advertising device in combination one strip being adhesive on both faces, and symbols made of sheet-like material, at least one of said symbols being arranged sticking to one face and at least one other symbol of equal shape but different appearance being arranged sticking to the other face of said strip in front of and slightly out of register with said first symbol.

2. In an advertising device in combination two strips being adhesive on both faces and being arranged substantially adjacent each other and symbols made of sheet-like material, at least one of said symbols being arranged sticking between the inner faces of said adhesive strips and at least one other symbol of equal shape but different appearance being arranged sticking to the outer face of one of said strips in front of and slightly out of register with said first symbol.

3 In an advertising device in combination two strips being adhesive on both faces and being arranged substantially adjacent each other and letters made of sheet-like material, a first row of said letters being arranged sticking between the inner faces of said adhesive strips, and a. second row of letters being arranged sticking to the outer face of one of said strips, each of the letters of said second row arranged in front of and slightly out of register with a corresponding letter of said first row being of similar shape but different appearance.

EUGEN ELLE. 

